If you’re part of the brand team and you’ve got a new product launch on thehorizon, you’re probably thinking about that all-important product packaging –and how to get there. In our experience, a key ingredient for impactful product packaging is thepre-artwork meeting. Here’s how to get the most out of this meeting so you can […]
We’ve been in business for over four decades, but we chose the name we have today back in 2008, because it made a statement. We’re the partner that brands and printers can rely on to keep innovating, and we wanted our name to reflect that. We’ve been doing that ever since. Today, we’re excited to […]
We all want to do our bit to help our planet. Part of that is being mindful of the packaging we buy, and how we dispose of it when we’re done. And as more and more businesses come forward to announce new and exciting developments in biodegradable materials, there seems to be a genuine willingness […]
For a lot of consumers, good packaging boils down to how eye-catching a design can be, whether that’s the familiar colours of a well known brand, or a bright and bold pattern that just screams ‘buy me!’ For the packaging industry, however, it’s a far more complicated science to unwrap. While most brands recognise how […]
The landscape of retail as we know it is changing. Beautifully designed, well-made packaging will still help you stand out on the shelf, but brands are having to go above and beyond when it comes to enhancing the customer journey through their packaging. Time to join the connected packaging revolution. Cast your minds back to […]