Finger on the Pulse

Stay up to date with everything from the printing industry and the hottest packaging design news, plus all the latest updates from Pulse.

THE IMPACT OF BRAND GUIDELINES ON YOUR PACKAGING

Consistency, consistency, consistency. If you hear us talk about something consistently, well, that’ll be consistency.It’s such a powerful element of your brand and marketing strategy. In the real world, while it might sound simple, maintaining a consistent brand can actually be a significant challenge. With multiple customer touch points both on- and offline, plus various […]

HOW TO PREPARE FOR PRE-ARTWORK MEETINGS TO CREATE THE PERFECT PACKAGE

If you’re part of the brand team and you’ve got a new product launch on thehorizon, you’re probably thinking about that all-important product packaging –and how to get there. In our experience, a key ingredient for impactful product packaging is thepre-artwork meeting. Here’s how to get the most out of this meeting so you can […]

WHY YOU CAN’T AFFORD TO CUT COLOUR MANAGEMENT CORNERS

Colour management is arguably one of the most important factors when it comes to the success of your next new product development (NPD) project. For you big brands out there, it’s an essential factor in your brand recognition. There are few things more disappointing than creating the most beautiful, stand out digital design file, only […]

Welcome to the new look Pulse

We’ve been in business for over four decades, but we chose the name we have today back in 2008, because it made a statement. We’re the partner that brands and printers can rely on to keep innovating, and we wanted our name to reflect that. We’ve been doing that ever since. Today, we’re excited to […]

What makes good packaging great?

For a lot of consumers, good packaging boils down to how eye-catching a design can be, whether that’s the familiar colours of a well known brand, or a bright and bold pattern that just screams ‘buy me!’ For the packaging industry, however, it’s a far more complicated science to unwrap. While most brands recognise how […]

Is your brand missing connected packaging?

The landscape of retail as we know it is changing. Beautifully designed, well-made packaging will still help you stand out on the shelf, but brands are having to go above and beyond when it comes to enhancing the customer journey through their packaging. Time to join the connected packaging revolution. Cast your minds back to […]